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Brand Army

Brand Army

“Capt Avinash Rathod, ek soldier ke nazar kabhi neechi nahi honi chahiye” (roughly translated – a soldier must never look down) – says the lissome model in the latest Airtel ad on TV. The ad is well made, and effectively showcases the possibilities of the 3G network in bringing people together like never before. But what it is indirectly doing is riding on one of the strongest, most recognizable, but also most under-leveraged brand in … Read entire article »

Filed under: Blogitorial, Media, Military, Shortage of officers